other smaller projects

The Recording Academy Campaign - A targeting campaign to boost merch sales on The Recording Academy website.

Role: Leader, Designer, Researcher

Intel Sustainability Plan – An excel analysis about Intel's energy savings using mock data from the company. PowerPoint cosists of data visualization to showcase statistics.

Excel Report | PowerPoint

Role: Leader, Designer, Researcher

Colourpop IMC Plan – A SWOT analysis of Colourpop, its competitors, and a mock IMC strategy to target older individuals

Role: Group Leader, Designer, Researcher

VinoRack Wine Inventory – A business pitch for VinoRack, a mock wine storage system powered by AI and real-time IoT monitoring

Report | PowerPoint

Role: Group Leader, Researcher

Paula’s Choice Audit – A social media audit for Paula’s Choice’s Facebook, Instagram, and YouTube

Sysco Beverages Marketing Plan – An analysis of Sysco, its current target market, and a mock plan to target African Americans based on Claritas PRIZM research

Role: Presentation Coordinator, Researcher

Sysco Beverages Marketing Plan – An analysis of Sysco, its current target market, and a mock plan to target African Americans based on Claritas PRIZM research

Role: Presentation Coordinator, Researcher

Gartner Sales Call – This mock sales call was completed to practice selling Gartner for High Tech Providers to a startup company

Markstrat Winner Senior Capstone Project

Competed in a simulation against five other teams in developing the most successful products/business. Managed products, R&D, production, and targeting strategies.

Highest Share Price Index in Professor’s History (14,783 SPI)
Managed 3 Sonites, 1 Vodite
Over $1,000,000,000 in Revenue
49% of Total Market Share

Role: Brand Manager